Sales down? Or nonexistent? Put one or more of these actions into play to increase sales
1. Rewrite you sales copy
Especially on items that have been in the shop awhile. Write a short paragraph explaining your item and why people should buy it. Use interesting color words like magenta and periwinkle instead of dark red and blue. Give size dimensions. I see a lot of sales copy that doesn’t tell me any facts I need to know to purchase the item. If possible relate it to something that’s trending right now on the news or in entertainment. Then you can use those words in your tags. Two books I use to sharpen my sales copy are Words That Sell
and More Words That Sell. (These are affiliate links) But I use these books all time and LOVE them especially the color adjectives page.
2. Rewrite your tags
Etsy lets you use 13 tags. USE THEM ALL! You can put any words in the tags that are in the description of the item. Use phrases people use to look for the item. Use your color words. People search by color for party and gift items. Use your Etsy team’s tags. (You are in some Etsy teams, right?)
3. Join Some Etsy Teams
And Participate! Lots of teams have daily “sales games” that drive traffic to your Etsy shop. Look for teams that are in your niche, like vintage or art or craft. Look for teams based in your area or country. Join a few and get active. It really helps.
4. Rearrange your shop
In the Etsy dashboard you can find the rearrange your shop button. It lets you choose which items are on what page and what shoppers see when they land on your page. Make sure it’s your best stuff with great photos on the first page. Or put seasonal items there. I know it’s July but it’s time to put your Fall and Halloween items on your first page. Make it cohesive. I’ll put all my beanies together or my photo props. I’m always rearranging my shop.
5. Use the Featured Items Boxes at the top of your page
Etsy lets you feature 3 items at the top of your page. UPDATE that regularly. You should always be featuring your newest items, or seasonal items if you have them.
6. Redo your photos
If you started your shop awhile ago and have learned new and better photo techniques, then you should redo your first photos. When I started, I knew nothing about photography. Some of my photos were terrible and some still are (I need to take my own advice LOL). I didn’t know anything about photoshopping my photos to fix them and make them better. You can use free photo shop things like Picmonkey or others available on the web. Look at other shops that sell similar items to yours and see how they pose them. That was one of the ways I learned new ways to do my photos
7. Add new Items
People that favorite your shop can get tired of seeing the same ol’ same ol’. Make something new and get it in your shop. Make seasonal items. Do a “Line” of items like my “Jersey Shore Line” that I recently added to my shop. It’s baby beanies in several different colors based on colors of the sand and sea.
8. Tweet Your New Item
Once you add your new item Etsy lets you share it to Twitter. Take advantage of that. Share it but don’t forget to add relevant hashtags like # youritem, #nameofyourshop, #yourniche
9. Put it on Instagram
You should have an Instagram account and be sharing pictures of your items with a link to your shop in your profile page. Don’t forget to add hashtags on your photos also. You can add more hashtags than at Twitter so do so.
10. Blog about it
If you don’t have a Blog to promote your creative business, you need to get one. You can get a free one at Blogger.Com or Typepad. Or you can host your own. However you do it, start ASAP. I have my creative business blog on Blogger.com where I blog about my shop because it’s so much easier. But if you are tech savvy , then a self hosted blog is supposed to be better.
11. Bonus Tip
Offer a coupon. Etsy makes it easy and they can be for a limited time. Or reduce the prices on some of your older inventory and let everyone know on your blog, Twitter, Instagram and Facebook account.
So there you are 11 ways to bring traffic to your Etsh shop and increase sales.
Let me know in the comments which tip you will use TODAY to improve your shop and sales. DO IT!