10 Actions to Take to Increase Sales at your Etsy Shop

Sales down? Or nonexistent? Put one or more of these actions into play to increase sales

1.  Rewrite you sales copy

Especially on items that have been in the shop awhile.  Write a short paragraph explaining your item and why people should buy it.  Use interesting color words like magenta and periwinkle instead of dark red and blue.   Give size dimensions.  I see a lot of sales copy that doesn’t tell me any facts I need to know to purchase the item. If possible relate it to something that’s trending right now on the news or in entertainment.  Then you can use those words in your tags.               Two books I use to sharpen my sales copy are Words That Sell

and More Words That Sell.  (These are affiliate links) But I use these books all time and LOVE them especially the color adjectives page.

2.  Rewrite your tags

Etsy lets you use 13 tags.  USE THEM ALL!  You can put any words in the tags that are in the description of the item.  Use phrases people use to look for the item.  Use your color words.  People search by color for party and gift items.  Use your Etsy team’s tags.  (You are in some Etsy teams, right?)

3.  Join Some Etsy Teams

And Participate!  Lots of teams have daily “sales games” that drive traffic to your Etsy shop.  Look for teams that are in your niche, like vintage or art or craft.  Look for teams based in your area or country.  Join a few and get active.  It really helps.

4.  Rearrange your shop

In the Etsy dashboard you can find the rearrange your shop button.  It lets you choose which items are on what page and what shoppers see when they land on your page.  Make sure it’s your best stuff with great photos on the first page.  Or put seasonal items there.  I know it’s July but it’s time to put your Fall and Halloween items on your first page.  Make it cohesive.  I’ll put all my beanies together or my photo props.  I’m always rearranging my shop.

5. Use the Featured Items Boxes at the top of your page

Etsy lets you feature 3 items at the top of your page.  UPDATE that regularly.  You should always be featuring your newest items, or seasonal items if you have them.

6.  Redo your photos

If you started your shop awhile ago and have learned new and better photo techniques, then you should redo your first photos.  When I started,  I knew nothing about photography. Some of my photos were terrible and some still are (I need to take my own advice LOL).  I didn’t know anything about photoshopping  my photos to fix them and make them better.  You can use free photo shop things like Picmonkey or others available on the web.  Look at other shops that sell similar items to yours and see how they pose them.  That was one of the ways I learned new ways to do my photos

7.  Add new Items

People that favorite your shop can get tired of seeing the same ol’ same ol’.  Make something new and get it in your shop.  Make seasonal items.   Do a “Line” of items like my “Jersey Shore Line” that I recently added to my shop.  It’s baby beanies in several different colors based on colors of the sand and sea.

8.  Tweet Your New Item

Once you add your new item Etsy lets you share it to Twitter.  Take advantage of that.  Share it but don’t forget to add relevant hashtags like # youritem, #nameofyourshop, #yourniche

9.  Put it on Instagram

You should have an Instagram account and be sharing pictures of your items with a link to your shop in your profile page.  Don’t forget to add hashtags on your photos also.  You can add more hashtags than at Twitter so do so.

10.  Blog about it

If you don’t have a Blog to promote your creative business, you need to get one.  You can get a free one at Blogger.Com or Typepad.  Or you can host your own.  However you do it, start ASAP.   I have my creative business blog on Blogger.com where I blog about my shop because it’s so much easier.  But if you are tech savvy , then a self hosted blog is supposed to be better.

11.  Bonus Tip

          Offer a coupon.  Etsy makes it easy and they can be for a limited time.  Or reduce the prices on some of your older inventory and let everyone know on your blog, Twitter, Instagram and Facebook account.

So there you are 11 ways to bring traffic to your Etsh shop and increase sales.

Let me know in the comments which tip you will use TODAY to improve your shop and sales.  DO IT!



New Year, New Goals

01/05/13. New Year New Goals
1. Make an item a day or design a new one.

One goal I read about and thought I would try is making an item a day for my Etsy shop or at least designing a new item. I’ve designed a cable baby sweater, but it’s taking longer than a day to make it. But if I can make an item a day for the shop, then by April I’ll have at least 90 items to sell at a craft fair.

2.Do some real world craft fairs.
Part of the reason I didn’t do fairs last year was I didn’t have enough stock. Hopefully goal 1 will remedy that.

3. Get a 1000 Twitter and Blog followers.
I already have 250 Twitter followers so I think that’s achievable. The challenge will be getting the blog followers.

4. Write and publish e-books.
Last year the thing holding me back was converting to PDF files. I have a new computer this year and it has that capability. So now the only thing holding me back is writing the books. I need to get writing on a schedule to succeed.

I’m very excited about this upcoming year. I feel it’s going to be a big success for me. I learned a lot last year about social media and blogging and have been putting it into practice. In just the last three months I’ve seen improvement and I feel it can only get better.

Here’s to the New Year!

5 Business Practices That Make your Customers Say Meh

And if they’re saying Meh, they probably won’t be back. I recently bought some items off Etsy and while the products themselves were OK, the customer service wasn’t and I probably won’t be buying from them again.

1. Not Answering Convos or Messages
Worst plan ever is not to answer questions or messages that customers send you. I bought a necklace and sent a message asking about gift packaging. No Answer. Not until the package arrived did I find out the answer was no. And that brings me to the next Faux Pas

2. Bad Packaging
The necklace above came crammed into a one inch plastic box AND it was tangled!!! Now luckily I was able to carefully straighten it out but come on folks. No excuse for that.

3. No Acknowlegement
No note in the package, no thank you, nothing. Just an item stuffed in an envelope. Ugh.

4. No Business Card
There was nothing in the package to remind me where I got it from or what shop I bought it from. I had to get on the computer and go thru my receipts to get that info. Not that I’ll be shopping with that shop again. But even with a shop I did have a good experience with, there was no business card or reminder of which shop I purchased from.

5. Nothing Extra
I think you should alway include a little something extra just so the customer will remember you. One of the shops I dealt with gave me a few extra buttons. I had ordered buttons and asked for the mix to have more brown. She actually packaged brown buttons in a separate extra package. That’s what I’m talking about. I will be using her shop again when I need buttons.

There are a lot of business vying for customers and bad custonmer service will turn those people away and have them looking elsewhere.

With my customers I always answer messages and convos as soon as I get them. Even if they don’t ask a question I acknowledge the order with a little note telling them I got your order and approximately when I’ll ship it out.
I package my products so customers will remember they got something special. Since I sell handmade items, I wrap the item in tissue paper and then I wrap it in brown paper wrapping paper with a little raffia bow on it. (“Brown Paper Packages Tied up with String”).
I hand write a little thank-you and sign it on the invoice I include in every package. If the customer were in the store I would be thanking them as I wrapped up their purchase. Same idea here.
I give them a little something extra. I have half size business cards (from MOO) that have my website and Etsy info on the back and pictures of items from my shop on the front. I punch a hole in it, thread ribbon thru it and voila! a handy dandy bookmark. Something useful and my contact info is on it.

Customer service is Key. You can have the most wonderful items in the world to sell but if your customer service is bad you won’t have repeat customers.

Once upon a Time Special

I love “Once Upon a Time”  the TV show.   It starts again Sept. 30th and I can’t wait!!!  So excited to see what’s going to happen this year.   Every episode held me enthralled last year.

My favorite character is Mr. Gold/Rumplestiltskin  And I love his love story with Belle.  Can’t wait to see how the writers work out their tale.

In honor of the show starting I’m running a special at my Etsy shop of 15% off my Fairytale Once Upon a Time Blanket.  I designed it based on ” Emma’s blanket”   .  You can get any name embroidered on it in a color to match the ribbons which are availabe in blue, pink, purple, or brown. This special offer is for either the rectangle blanket or the square blanket.

Once upon a time blanket
My Once Upon a Time Blanket

The Magic Word to get the 15% off is “Rumplestiltskin” (of course) Just write that in the notes to the seller at my Etsy shop for this Item.

Hurry!! This offer only lasts until 8:00PM EST Sunday Sept 30th 2012.

My New Mug


I joined a mug swap and I got a great new mug.  It looks like a flowerpot and Nicky C says it represents how my crocheting skills have grown, which is fabulous.  I have been learning lots of new skills this year  in crocheting (like how to make twirls, see flower) and some interesting joins.  But I’ve also been learning about how to do computer things like blogging and selling things on Etsy.  And what a learning experience it has been, LOL.  Sometimes I get discouraged because  I still have so much more to learn, but I am having lots of fun.  So thanks for my mug Nicky because whenever I use it I’ll remember I’m still growing and that takes time.




What I Did this Week

Baby Frankenstein

I made new stuff for my Etsy shop. I made a Frankenstein baby costume/photo prop, Frankenstein hat, and haunted birdhouse. I’ve also made a Mini Mouse hat, booties, and diaper cover but haven’t got it on Etsy yet.

Mini Mouse

I love to make stuff and put it on Etsy but I find the hardest thing to do is to take the photos and crop them etc. and make them look good. It takes more time to do that than to make my products.
What do you find the most difficult about running an online business?

Never Make an Owl your Muse

because evidently all they think about are other owls.  LOL.  Awhle ago I created Ollie and said he was my new muse.  See picture of Ollie in post below.  Since then I have created Hedwig and Pigwidgeon amurigurami (see my etsy shop) and today I posted an Owl Kindle case in my etsy shop and an Owl baby blanket and hat

Owl Blanket and Hat

I’m “owled out” but I’ve gotten several more ideas for owl things.  I think I might have to fire Ollie as my muse.

Do you have a muse and what has he/she inspired you to do?

And Now for Something Completely Different

Project of the Day

So I took a break from crafting and thinking about my business to plant some flowers and play in the dirt.  I think they came out great if I do say so myself.  I normally have a “black thumb”  when it comes to plants but a friend at work told me about container gardening and showed me some of her beautiful plants.  So I bought a magazine , Better Homes and Gardens Container Gardening, and I thought I would try it out.

The total break from crafting in yarn, and the thinking and planning about plants and planters was just the respite I needed.  While I was admiring my work and taking pics I suddenly got a flood of new ideas for my business.

So the MORAL OF THE STORY is : Every now and then do something completely different!

Crafts and Life